A ready-to-edit email for your supporters. The example is written for Gardeners for Good, our demo organization. Replace everything in [brackets] with your own details and adjust the wording so it sounds like you.
Before you send
☐ Create donation form with Monthly selected as default.
☐ Lead the Monthly amounts with $5-$10, offer levels up to $100, and display "Other" amount
☐ Add matching language to your thank-you page and receipt (below)
☐ Send yourself a test and click through to the form
☐ Send newsletter with link pointing to this form before GivingTuesday on December 1, 2026
Subject lines (pick one or create your own)
- $5 a month keeps [Gardeners for Good] growing
- A little each month grows a lot
- Help us keep growing, month after month
Preview text for email: Join our monthly givers before GivingTuesday on December 1.
The email
Hi [First name],
Every garden starts small. [One sentence about what your organization does and who it helps.]
This season, we're inviting neighbors like you to join [the Growing Circle], our community of monthly givers.
A gift of $5 a month is $60 a year. At $10 a month, it's $120. [One sentence on what that makes possible, for example: "That's seeds and soil for a family plot."]
Monthly gifts also let us plan ahead, so we can [order supplies early and commit to our spring programs].
[Button: Join us monthly Link this to your recurring donation form with Monthly selected.]
Prefer to give once? That works too, and we're grateful either way.
Thank you for helping [what your organization grows or builds] keep growing.
[Your name] [Your title], [Organization]
P.S. GivingTuesday is December 1. Every monthly gift started then helps [goal or what it will fund].
Thank-you page
(Customization available on the extended form and the redesigned pay quickly.)
Headline: Welcome to [the Growing Circle]!
Body: Your monthly gift of [amount] starts today. Because you give every month, we can [plan ahead and keep our programs growing]. You'll get a receipt by email for each gift.
Optional line: [Want to see what your gift is doing? Sign up for our updates or follow us on social media.]
Receipt message
Thank you for your monthly gift to [Organization]. Your steady support lets us [what it makes possible] and plan ahead with confidence. [Include this sentence only if you use the Recurring Updater: To update your card or change your gift, use the link below.]
Tips from the webinar
- Start new donors small: $5-$10 a month, with larger levels up to $100.
- One sentence on what monthly gifts make possible works better than a paragraph.
- Link straight to the recurring form, so the first thing donors see is Monthly.
- Use the same language on the thank-you page and receipt, so the ask feels consistent.