Susan leads this session on Peer-to-Peer (P2P) fundraising, featuring new research from Click & Pledge's collaboration with Virginia Tech. P2P campaigns consistently drive higher donations, more unique donors, and stronger recurring giving—yet only 9% of organizations studied use this strategy. We'll unpack the psychology behind why P2P works and give you a practical game plan to launch or elevate your own campaigns.
Webinar recording will be available 24 hours after it completes.
Webinar airdate: September 9, 2026