In the ever-evolving world of philanthropy, understanding and catering to the unique giving patterns of each patron is essential for maximizing donations and fostering lasting relationships. Enter intelliBooster, an innovative AI-driven solution designed to automatically adjust the numbers on payment forms based on a patron's previous giving history and their future giving potential.
This article includes:
Overview of intelliBooster
Key Features
How it Works
Navigate to intelliBooster
Create an intelliBooster Plan
Lift Scale
Apply intelliBooster to a CONNECT Campaign
Overview of intelliBooster
intelliBooster is a cutting-edge proprietary algorithm developed by Click & Pledge, that leverages the power of artificial intelligence to enhance donation forms, making them more personalized and effective. By analyzing past donation data and predicting future giving behavior, intelliBooster dynamically adjusts suggested donation amounts, ensuring that each ask is tailored to the individual donor.
Key Features
Personalized Donation Suggestions: Utilizing advanced machine learning algorithms, intelliBooster analyzes historical donation data to identify patterns and trends unique to each donor. This allows the system to generate personalized donation suggestions that are more likely to resonate with the patron's giving capacity and history.
Real-Time Adjustment: Donation amounts are not static. intelliBooster continuously learns and adapts in real-time, updating suggestions as new data comes in. This ensures that the donation form is always optimized for maximum effectiveness.
Seamless Integration: intelliBooster is designed to integrate smoothly into your existing donation forms, without disrupting your current operations.
Enhanced Donor Experience: By providing donation suggestions that are tailored to each individual's financial situation and giving history, intelliBooster enhances the donor experience.
How It Works
Data Collection: intelliBooster gathers amount data from past donations.
Data Analysis: Advanced AI algorithms analyze the collected data to predict an individual’s future giving potential.
Personalization Engine: Based on the analysis, intelliBooster adjusts a donor’s suggested donation amounts on payment forms in real-time.
Donation Lift: Your organization chooses a Lift Scale variance based on your fundraising strategy to influence a donor’s payment amount options.
Navigate to intelliBooster
To navigate to intelliBooster in CONNECT:
- Click on the Launcher icon
- Click Settings
- Click intelliBooster
- Click the "Add New" button
- Name your plan
- Set the Lift Scale
- Select a default button (optional)
- Limits: Set minimum and maximum donation amount limits
- Choose a Tracking option
- Account: The intelliBooster proprietary algorithm will adapt to the giving potential of the patron based on their giving history to the organization only.
- Global: Once intelliBooster is set to Global, the donation amounts on the form will adapt to the patron's giving potential based on their giving history across all Click & Pledge accounts.
- Click Create button
To demonstrate how Lift Scale works, let's say we have a CONNECT donation form with the amounts shown in the image below.
Now in this scenario, let's say a donor gives $25. When that same donor revisits the donation form, the following screenshots show how the donation amounts will adjust based on the chosen Lift Scale.
Conservative Lift
Moderate Lift
Aggressive Lift
Apply IntelliBooster Plan to a CONNECT Campaign
Once an intelliBooster Plan is created, it may be applied to CONNECT Campaigns.
How to add an intelliBooster Plan to a CONNECT Campaign:
- In the Fundraising section of your account, go to Campaigns & Forms
- Choose your Campaign
- Click Campaign Details
- Within Basic Information there is an option to choose an intelliBooster Plan